Viewing Rating Margin of Error
The viewership rating for all households is statistically estimated based on the viewership ratings of sample households.
| True Viewership Rating | ~ Percentage range |
Confidence level refers to the probability that the true value lies within the range of the estimated values.
The range of estimated values narrows as the confidence level decreases or the sample size increases.
The range of estimated values narrows as the confidence level decreases or the sample size increases.
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