Delischlé NBD Model: Probability of Purchasing the Company’s Own Brand Within a Category
Author: tonagaiExecutions: 510
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- Related links
Negative Binomial Distribution Model (NBD Model) for the Probability of Purchase Frequency- Calculating the parameter K for the negative binomial distribution (NBD) model
- Dirichlet NBD Model: I’ve uploaded the calculation for the probability of purchasing our own brand within a category (Dirichlet NBD Model) to Casio’s high-precision calculation site, keisan.casio.jp! (After watching Professor Hayashi’s interview with Tsuyoshi Morioka, I became interested in “mathematical marketing,” so I bought and read *Strategic Thinking Based on Probability*.)
- Calculation of Parameter S for the Delischlé NBD Model
No customer feedback for this calculation yet.
Reference: “Strategic Thinking Based on Probability: The Power of Mathematical Marketing, Proven at USJ” (Tsuyoshi Morioka, Seiki Imanishi)