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Exit Rate

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The Exit Ratio represents the percentage of visitors who left the site from that page.
Number of times users exited from this page
Number of page views (PV) for this page
Exit Rate ％
The exit ratio is calculated based on the last page viewed by a user who left the site to visit another site while browsing. If the exit ratio is high on the page immediately preceding the final conversion, that page requires some form of improvement.

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