Web Marketing
| ライブラリ名 | 概要 |
|---|---|
 Bounce rate | The exit rate represents the percentage of visitors who left the site from that page. |
| Bounce rate | The bounce rate represents the percentage of visitors who viewed only the first page they landed on and then left the site. |
| Conversion Rate (CVR) | The conversion rate represents the percentage of website visitors who took a desired action (such as making a purchase, requesting information, submitting an inquiry, or registering for a membership). |
| Click-through rate (CTR) | The click-through rate (CTR) represents the percentage of times an ad was clicked out of the total number of times it was displayed. |
| Click-to-Conversion (CTC) | Click-to-conversion represents the ratio of conversions to clicks. |
| Cost Per Click (CPC) | Cost Per Click (CPC) refers to the cost per click when an ad is clicked. |
| Cost per Acquisition (CPA) | Cost Per Action/Acquisition (CPA) represents the cost incurred per conversion. |
| Return on Investment (ROI) | Return on Investment (ROI) represents the ratio of profit generated to advertising costs. |
| Return on Ad Spend (ROAS) | Return on Advertising Spend (ROAS) represents the ratio of revenue generated to advertising costs. |