Delishley NBD Model: Own-Brand Purchase Rate: Probability of Purchase
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| Purchase Rate for Our Own Brand | ％ |
| Number of purchases of our own brand | Times |
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Delishley NBD Model: Probability of purchasing the company’s own brand within a category- Negative Binomial Distribution Model (NBD Model) for the Probability of Purchase Frequency
- Calculating the parameter K for the negative binomial distribution (NBD) model
- I uploaded the calculation of parameter K—which defines the probability distribution of the NBD model (negative binomial distribution) used to estimate the probability of purchase frequency—to Casio’s high-precision calculation site, keisan.casio.jp! (After watching Professor Hayashi’s interview with Takeshi Morioka, I became interested in “mathematical marketing,” so I bought and read *Strategic Thinking Based on Probabilistic Thinking*.)
- Calculation of Parameter S for the Delischlé NBD Model
No customer feedback for this calculation yet.
*You can access the formula for the probability itself via the link below.
Reference: “Strategic Thinking Based on Probability: The Power of Mathematical Marketing, Proven at USJ” (Tsuyoshi Morioka, Seiki Imanishi)