Gamma-Poisson-Leisen-Shi Model
Author: tonagaiExecutions: 990
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- Related links
Negative Binomial Distribution Model (NBD Model) for the Probability of Purchase Frequency- Calculating the parameter K for the negative binomial distribution (NBD) model
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- Calculation of Parameter S for the Delischlé NBD Model
- Calculating m and k for the Gamma-Poisson-Leisen-Schmidt Model
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Calculations can be performed up to 10 periods back; please enter “0” for any periods you do not need (do not leave them blank).
To calculate the parameters m and k, please use a separate formula I created, accessible via the link below.
Reference: “Strategic Thinking Through Probability: The Power of Mathematical Marketing, Proven at USJ” (Tsuyoshi Morioka, Seiki Imanishi)